Flora Garden 1st Landscape and Garden Furniture Fair, one of the highly anticipated events of the ornamental plants and landscape world, brought sector professionals together in the capital city, Ankara. Held between October 06 – 09, 2016, at the Anfa Altınpark Expo Center, this significant event hosted a wide range of participant profiles, from manufacturers to end-users. The organization was completed in a dynamic atmosphere where innovations in the sector were showcased, and visionary projects were discussed.
Commercial Collaborations and Sectoral Interaction
The fair functioned as a productive commercial platform where participating companies refreshed relationships with their existing customers while finding the opportunity to meet potential new business partners. Focusing on developing production technologies amidst today’s tough competitive conditions, companies had the chance to closely monitor their competitors and keep a pulse on the market thanks to this organization. Flora Garden 2016 acted as a bridge expanding the boundaries of limited sectoral relationships by eliminating physical and commercial distances between producers and consumers. Participants had the opportunity to determine their future strategies by directly analyzing the demands and expectations of the visitors.
Strategic Location Advantage of the Capital
Ankara’s logistical and strategic location played a decisive role in the success of the organization. The capital, providing ease of transportation from all corners of Turkey for domestic visitors, positively affected the fair’s visitor traffic. Additionally, the availability of direct flights from many countries for sector representatives coming from abroad was among the factors reinforcing the international nature of Flora Garden 2016. The fair contributed to the sector’s trade volume with connections established on both local and global scales.
Konum Bilgisi