Ankara showcased the latest technologies and creative solutions of the packaging industry with the 1st Packaging and Packing Fair (ANKA-PAK 2016). Held at Ankara Anfa Altınpark Expo Center between November 24 – 27, 2016, this strategic organization was recorded as the sector’s first comprehensive meeting in the capital. The packaging industry, which plays a vital role from product protection to marketing, brought together professionals serving in this field and industrialists seeking qualified solutions on a common ground at this fair.
Production Technologies and Machinery Parks
The fair served as an innovation center where the latest innovations in packaging machines and production technologies were exhibited. Automation systems, filling machines, and industrial processing equipment that accelerate packaging processes were presented to visitors. New generation technologies aimed at reducing production costs and increasing logistics efficiency were closely examined by representatives of many different industries, from food to textiles. ANKA-PAK 2016 created an important ground for domestic manufacturers to display their technological capabilities.
The Power of Design and Brand Identity
The organization was not limited to machines but also addressed the aesthetic and communication dimensions of the business. The design and printing stages of packaging, defined as the “silent seller of the product,” were the other important focus points of the fair. Creative graphic designs, printing technologies, and labeling solutions were offered in a wide range for companies wishing to add value to their brand. ANKA-PAK 2016 concluded as a visionary event showing how packaging should be positioned as a marketing instrument beyond being a protection tool.
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